Metrics, decisions, and how to build with confidence the first time.
2026-06-03
The honest origin story: what we saw, what we tried, and why nothing we found was actually built for the person staring at the numbers alone at midnight.
3 min read
2026-05-28
You don't need 40 metrics. You need 5. Here's which ones actually predict whether your startup survives.
4 min read
2026-05-20
Most founders have data. What they lack is a signal. Here's why that distinction matters more than any metric.